Cheaper iPhone 5C - Now in market


In a somewhat surprising move, Apple rolled out a cheaper version of the iPhone 5C in certain European and Asian markets Tuesday. The new smartphone is not very different from the existing iPhone 5C models as far as specifications go, but at 8GB, it has half the memory capacity of the previous entry-level 16GB variant. This could be a restricting factor for many smartphone users given the ever-rising memory requirements for downloading new apps and movies.

The device is therefore likely to be positioned as an on-ramp for first-time smartphone buyers looking to enter the iOS ecosystem. That the 8GB variant has been launched only in the U.K., France, Germany, Australia and China shows that Apple is looking to target those markets where 4G LTE is either being introduced or is only in the initial stages of adoption. This is probably why the model hasn’t been launched in the U.S., where LTE is a far more established 4G standard.

Apple has priced the new 8GB 5C cheaper than the 16GB variant by only £40 ($66) in the U.K. and $50 in France, diverging from its usual strategy of maintaining a price differential of $100 between competing variants in a bid to differentiate its LTE-compatible 5C from the non-LTE 4S. The good thing about this pricing is that it reduces the chances of cannibalization of the higher-priced 16GB and 32GB 5C models.

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